When performing a cyber threat assessment for any company, understanding who the potential attackers are, what their motives are, and the harm they are trying to inflict on a target are critical to creating resilient defenses. In the case of the entertainment industry, the company’s “crown jewels” that be subject to attack include intellectual property (IP) such as pre-release content or scripts; a broadcast feed; identifying information about customers and employees; sensitive e-mail; the ability to operate as a business by using computers; and, in some cases, credit card information.