Primary Wave announced a new partnership Monday, October 11, 2021, with the estate of the late singer and actor, Bing Crosby, known for bellowing the definitive version of Irving Berlin’s “White Christmas.” In the deal, Primary Wave acquired a stake in assets including the Bing Crosby Archives featuring thousands of recordings (many unreleased), artist royalties, writer royalties, and rights to radio, television and film productions, most notably the 1954 classic “White Christmas.” Primary Wave has also acquired a stake in Crosby’s name, likeness and rights of publicity.