Primary Wave Music Publishing and Lava Media have announced a new business relationship that sees Primary Wave making an investment in Lava Media businesses, including the Lava Music and Lava for Good podcasts, and providing marketing and branding support for the podcasts as well as access to Primary Wave’s roster of artists and writers. Lava will in turn work closely with Primary Wave on new signings and catalog acquisitions and will collaborate on expanded media development opportunities across both rosters.