Primary Wave Music Publishing has entered into what it describes as “a multi-million dollar”, 10-year strategic partnership with the award-winning, Rock and Roll Hall of Fame inductees the Four Seasons. Primary Wave will work with the Four Seasons to market their name and likeness, in addition to managing all daily digital marketing activities. Primary Wave will also administer and market the legendary songs of the Four Seasons, which include multiple Top 10 hits and numerous platinum and multi-platinum selling songs.